A logo that seems to hark back to the late seventies, with a bold, even garish colour scheme, a grid like representation of a globe, overlaid with panels rather incongruously throwing in more traditional elements of book and bugles.

The globe and panes combine with the font to create a nostalgic feel, free of the softer swirls, swooshes and treatments of modern logos. I guess not intentional, but the bugles seem to suggest some kind of global postal service.

Overall, it seems unabashed by it’s awkwardness and the choice of Avant Garde Gothic, enhances the retro feel. A bold choice, that certainly makes it stand out. Even if I can’t help thinking it could have a bit part in this video, whilst being accompanied by this tune

Tagged : English , Sans-serif , University Alliance , Uppercase , Yorkshire and the Humber , The Northern Consortium (NCUK)

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