A post about the identity

Exuberance was required from the brief, and while that wouldn’t be my first choice to describe this branding I do think it captures a certain showbiz energy. The custom font nods towards those typefaces with lightbulbs in but with a more refined feel. It’s a very open and airy wordmark, though as seems common with University of London affiliates, the addition of ‘University of London’ doesn’t blend as well.

Tagged : London , Typographic , Monocolour , Uppercase , Sans-serif

Read the Wikipedia entry Visit website