Puzzling little abstract logo that I presume is meant to be an abstraction of an ‘E’. The checkerboard pattern in two colours ends up looking like decorative edging rather than the focus that a logo should be. Allied to the very plain text the overall effect is pretty bland. A bit more adventure in the choice of typeface might have paid off here.

An unfortunate association when viewing the on the web is that purple is the colour of a visited link, making it something that one registers as something to pay less attention to.

Tagged : English , 1994-group , Abstract , Brand Guidelines , Purple , Red , South East , Plateglass University , Eastern Academic Research Consortium , Sans-serif

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