The University changed from their old logo, that depicted Minerva, Roman godess of wisdom to the more specific crest of the University. In the coverage about the changed logo there’s some interesting reasons for the change, and a thorough explanation of the coat of arms on the university website.

What at first seems a simple enough idea, it’s complicated by the crest being rendered in a greyscale style that makes it pretty difficult to pick out meaningful detail. It’s much more successful in the black and white version (for example, on the website).

The type is a solid enough ‘classical’ serif that is clear without being too dull.

Tagged : East Midlands , Crest , Monocolour , University Alliance , Animal , Uppercase , Serif , Brand Guidelines

Read the Wikipedia entry Visit website Read the brand guidelines