A logo of many parts, and unfortunately none of the them work that well. The use of a Liver bird seems like an idea with some potential as other universities have managed it well, and there is a strong association in the city. It seems like the intention for the logo was to make it economical and suggestive in the style of the BT Piper by Michael Wolff, but it’s inelegantly drawn without enough of the bird for it to work successfully.

The bird is crowded out by uppercase text which looks like a slightly condensed Helvetica, all jammed together in a rectangle without a lot of space to breathe. The end result is a logo that functions, but without any real finesse.

Tagged : North West , Blue , University Alliance , Animal , The Northern Consortium (NCUK) , Uppercase , Sans-serif , Nature

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