unilogos Review

Clearly spelling out the University’s specialism highlighted in clear, bold Helvetica the most curious aspect is why the initials are turned 90 degrees counter-clockwise. Looking like a variant of Avant Garde it isn’t made any more interesting by the change in orientation, and I wonder why they eschewed the possibilities (if a little cliched) of some animal motif.

Tagged : London , Purple , Typographic , Sans-serif

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