Description of the coat of arms in the Visual Identity Guidelines

The Coat of Arms may be described as an arched bridge topped by a tower and surrounded by open books. The bridge may represent a governor or magistrate, the tower safety and guardianship, while the open books have clear associations with learning and knowledge. The imagery portrays the University as an official guardian entrusted with the safekeeping of the process of imparting knowledge, while willingly serving the public.

Not sure about the depth of interpretation in the coat of arms, but the simple rendering makes for a pleasing contrast with the strong serifs in the typeface that I haven’t been able to work out what it is.

Tagged : Scottish , Crest , Green , Uppercase , Serif , Brand Guidelines , Shield

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