Nice typographic flourishes in this restrained effort from Sussex.

The main ‘US’ device is a combination of a lowercase ‘u’ and an ‘s’ from a Baskerville variant. The distinctive serifs and the joined ‘s’ make for a flowing shape nicely terminated at the top by those serifs. I also like the little tail that’s been added to the ‘n’.

Fitting the understated typographic treatment, it manages to do it neatly and with some unobstrusive interest.

Tagged : Green , Typographic , Brand Guidelines , South East , Plateglass University , Serif

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