Nice to see a bit of negative space being used, but it seems that the brutal simplicity of the approach in this case is being undermined by the logo as a window on a photo effect. It’s liable to date pretty quickly, and it’s a distraction. In this case the ‘U’ is supported by an unusual (for a University) ‘futuristic’ light sans serif that already looks temporary and cannon fodder for the rebrand consultants.

Overall, could have worked with the required boldness and confidence.

Tagged : North East , University Alliance , Sans-serif , Typographic , Orange

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