A common theme for arts focused organisations is a fairly plain modernist style of logo - perhaps as a neutral backdrop the the creative output of the organisation.

It this case, it’s plain lower case Helvetica fulfilling the role. In conjunction with the full name of the organisation (all in lower case) it works with out being interesting OR objectionable. Hardly a resounding success or abject failure.

Creative Review article (now archived) covering some of the applications and ideas behind the rebrand.

An interesting comparison of two Arts University branding approaches - via the web archive

Tagged : London , English , Monocolour , Lowercase , Typographic

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