A search of logos with wings turns up a pretty wide variety, but not many universities. Apparently a Griffin wing, this treatment is angular and sanitised and along with the silver and blue gives it a feel of a generic corporate entity. I think the wing has been abstracted so much it doesn’t really read convincingly as a wing.

The serif typeface chosen to ccompliment the graphic is a solid enough uppercase but doesn’t support the graphic as much as fight against it. I think a slab serif might have worked more sympathetically here.

Tagged : English , Blue , Uppercase , Serif , London , Brand Guidelines , Grey

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