Vaguely reminiscent of a bio hazard sign, this logo is described in the identity toolkit as a link symbol, it is explained thus -

The Link is made up of three connected Cs, which stand for Canterbury Christ Church. It also signifies the three core activities of the University: teaching, research, and administration.

Again, the detailed toolkit tells us that the Typeface is Humanist 777 by Adiran Frutiger.

The combination of these two things make this logo fairly typical of a new university style. The slightly generic symbol and sans-serif combination makes for a mildly antiseptic logo, though it needs to said the long name makes it a challenge to be compact. Trading personality in this way makes it difficult to imagine any real affection for the logo, instead pursuing a low risk strategy.

Tagged : English , Sans-serif , Blue , Red , Cathederals Group , South East , Abstract

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