The combination of the differing word order systems of English and Welsh is used to create a word-mark with top - bottom symmetry. Both languages are rendered in a typeface that seems to be a combination inscriptional/sans-serif, that also manages to suggest calligraphy. The subtle curves on the strokes and the different sizes of the letters create a craft-like effect that seems to be a nod to the celtic roots of Wales, similar in feel to that used on the Wales Millenium Centre The simple placement of rectangles above each other, in effect combines two logos, and they are brought together by the muted red.

Tagged : Welsh , Sans-serif , Brand Guidelines , Red , Russell Group , Uppercase , GW4 , Bi-lingual , Typographic

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